Guide • 10 min read
AI Chatbot for Website: Complete Guide (2025)
Everything you need to launch an AI chatbot on your website: conversion wins, setup steps, implementation options, KPIs, and best practices.
Why add an AI chatbot to your website?
- Higher conversion: capture visitors who won’t fill forms.
- Faster answers: reduce bounce with instant, relevant replies.
- 24/7 availability: qualify and book meetings after hours.
- Lower support cost: automate FAQs and first‑line support.
How it works with BookmyLead AI
- Train on your data: crawl your site, upload docs/FAQs.
- Choose a mode: Sales, Support, Qualifier, or Strict FAQ.
- Customize: brand tone, colors, greeting, and prompts.
- Embed: paste one line of code on your website.
- Measure: track engage rate, email capture, meetings set.
Implementation options
- No‑code: use the provided embed to go live in minutes.
- RAG accuracy: vector search over your content avoids hallucination.
- Guardrails: restrict answers to your documentation.
- Live handoff: switch to a human agent when needed.
Suggested KPIs
- Engagement rate: 5–12% of visitors
- Email capture rate: 20–40% of engaged
- Meeting set rate: 20–35% of qualified
- First response time: < 1s
Best practices
- Use a short greeting and one clear CTA.
- Proactive trigger on Pricing/Docs and exit‑intent.
- Ask 2–3 qualification questions before long answers.
- Keep answers grounded in your content with citations.
Also read: How to train an AI website chatbot on your docs.