Guide • 10 min read

AI Chatbot for Website: Complete Guide (2025)

Everything you need to launch an AI chatbot on your website: conversion wins, setup steps, implementation options, KPIs, and best practices.

Why add an AI chatbot to your website?

  • Higher conversion: capture visitors who won’t fill forms.
  • Faster answers: reduce bounce with instant, relevant replies.
  • 24/7 availability: qualify and book meetings after hours.
  • Lower support cost: automate FAQs and first‑line support.

How it works with BookmyLead AI

  1. Train on your data: crawl your site, upload docs/FAQs.
  2. Choose a mode: Sales, Support, Qualifier, or Strict FAQ.
  3. Customize: brand tone, colors, greeting, and prompts.
  4. Embed: paste one line of code on your website.
  5. Measure: track engage rate, email capture, meetings set.

Implementation options

  • No‑code: use the provided embed to go live in minutes.
  • RAG accuracy: vector search over your content avoids hallucination.
  • Guardrails: restrict answers to your documentation.
  • Live handoff: switch to a human agent when needed.

Suggested KPIs

  • Engagement rate: 5–12% of visitors
  • Email capture rate: 20–40% of engaged
  • Meeting set rate: 20–35% of qualified
  • First response time: < 1s

Best practices

  • Use a short greeting and one clear CTA.
  • Proactive trigger on Pricing/Docs and exit‑intent.
  • Ask 2–3 qualification questions before long answers.
  • Keep answers grounded in your content with citations.
Start for free →

Also read: How to train an AI website chatbot on your docs.