AI Chatbot for Website: Complete Guide (2026)

Why add an AI chatbot to your website?

• Higher conversion: capture visitors who won’t fill forms.
• Faster answers: an answer on the page, not a reply by email tomorrow.
• 24/7 availability: answer and capture leads after hours.
• Lower support cost: automate FAQs and first‑line support.

How it works with ChatDock

1. Add your content: your website, PDFs and YouTube videos.
2. Choose a mode: Sales, Support or Information.
3. Customise: tone, colour, greeting, and instructions in your own words.
4. Embed: paste one line of code on your website.
5. Review: read every conversation and lead in your dashboard.

Implementation options

• No‑code: use the provided embed to go live in minutes.
• Your content only: it answers from what you added and says so when that doesn’t cover a question.
• Sources: answers can link to the page, file or video moment they came from.
• Lead capture: collects a name and email the moment a visitor is ready to talk.

What to measure

Count these yourself each month, and set targets from your own first month.

• Conversations: how many visitors ask it something.
• Leads: how many leave a name and an email or phone number.
• Questions it couldn’t answer: what your content doesn’t cover yet.
• Customers: how many of those leads you win, from your own records.

Best practices

• Use a short greeting and one clear CTA.
• Let the widget open by itself after a few seconds.
• Answer first; ask for contact details once, after it has helped.
• Keep answers grounded in your content, with their sources shown.